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Arbaaa at University of Jeddah's First International Forum for Giftedness in Higher Education

Arbaaa Marketing at the University of Jeddah Forum for Giftedness: content partnership, strategic storytelling keynote, and a free tool to help students craft impactful narratives.

Arbaaa at University of Jeddah's First International Forum for Giftedness in Higher Education

Jeddah, Saudi Arabia — September 4, 2025 — Arbaaa Marketing participated as Content Partner at University of Jeddah’s first-ever International Forum for Giftedness in Higher Education, held September 3–4, 2025, under the patronage of the Minister of Education at the University’s Conference Center.

The two-day forum spotlighted the university’s talented students, advanced global and local dialogue on talent development, and offered free workshops for gifted students and their parents, all in support of innovation and national competencies aligned with Saudi Vision 2030.

A Keynote on the Power of Storytelling

Arbaaa Marketing’s founder, Ameer Albahouth, delivered a keynote on strategic storytelling, a practical framework students, educators, and founders can use to transform ideas into narratives that inspire action.

"Tell a person’s story the right way and you align heart, hand, and mind: Who they are, what they do, and why it matters... When students learn to frame their ideas this way, they build ventures, join research labs, and lead communities.” — Ameer Albahouth.

New: Arbaaa’s Interactive Storytelling Tool (Free)

During the keynote, Ameer unveiled a new, free storytelling tool, an interactive page that guides users to craft clear, persuasive narratives in four stages:

  1. Place & Time: Set the scene
  2. Characters: Define protagonists and motivations
  3. Events: Map situations and their sequence
  4. Moral & Message: Land the insight and inspiration

At each stage, users write through three communication patterns:

  • With the Heart (❤️) - Emotional expression
  • In Hand (✋) - Practical details and actions
  • With Reason (🧠) - Clear logic and evidence
Try the Storytelling Tool

Arbaaa as Content Partner

Before the forum, Arbaaa provided focused story coaching to participating students, helping them structure and rehearse their narratives. As a result, six students presented their stories at the event to the University Dean and the Deputy Minister of Education.

As Content Partner, Arbaaa also supported:

  • Program storytelling and narrative framing
  • Pre-event content setup and on-site coverage
  • Digital content assets

Forum Highlights

  • Keynotes, panels, and specialised workshops with educators and researchers
  • Cultural competitions celebrating creativity and expression
  • Interactive exhibitions showcasing student talent and university initiatives
  • Free workshops for gifted students and their parents

Why It Matters

By pairing academic excellence with applied skills such as storytelling, communication, and innovation, the forum advances a national priority: discover talent earlier, develop it faster, and deploy it where it matters most, in alignment with Saudi Vision 2030.

About Arbaaa Marketing

Arbaaa Marketing is a Riyadh-based creative and strategy firm led by Ameer Albahouth, helping organizations turn ideas into compelling narratives across brand, digital, events, and editorial. Arbaaa partners with educators, founders, and institutions to build content systems that inform, inspire, and convert.

Media & Partnerships

For interviews, content requests, or partnership opportunities, contact us HERE.

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