Nahj by Arbaaa: Real Talk on Personal Branding

At Arbaaa, we believe a name can become a brand, and a story can become a legacy. That’s what Nahj (نَهْج) is all about.

Hosted by Ameer Albahouth, Nahj is a podcast where we sit down with real people and talk about how they built their personal brand from the ground up. A podcast where voices are heard, journeys are unpacked, and personal brands are explored from the inside out.

🎙️ Nahj is Live

Watch Now on YouTube

Why "Nahj"?

Nahj (نَهْج) means a path, a method, or a distinct way of doing things. But for us, it’s a lens. Here's why we chose it:

• It’s a mindset. Nahj represents the intention and clarity behind how people build identity and influence.
• It’s a question. Everyone has a path. We’re here to ask how they found theirs, and what shaped it.
• It’s personal. Nahj is about uncovering what gives a name its meaning, a voice its presence, and a journey its value.

You’re Not Just Listening. You’re Learning How It’s Really Done.

This new series opens up the mic to real people (artists, founders, creatives, and professionals) who’ve built something from nothing and are still evolving.

But this isn’t just another interview show. Nahj is about real talk. Deep dives. Honest answers. The kind you won’t find in a scripted panel.

We Talk About the Things You Actually Want to Know.

Every episode gets personal, because branding is personal. We explore what it feels like to build, grow, and stay true to yourself in a world that rewards visibility.

Together, we ask:

→ How did it all start? What gave them their first break?
→ How do they handle rejection, pressure, or slow growth?
→ What keeps them consistent and relevant?
→ What’s the role of content, platforms, and digital presence?
→ How do they balance the “real me” with the “branded me”?

You won’t just hear advice. You’ll hear the decisions, the fears, and the mindset shifts that made the difference.

🎙️Episode 1: Amar Alamdar
“رحلة عمار علمدار: كيف صاغته التجربة وبنت حوله هوية وسمعة فنية أصيلة؟”

From childhood sketchbooks to professional exhibitions, Amar Alamdar shares how personal experience shaped his artistic identity. He talks about staying connected to his roots, building a name without losing authenticity, and how every step added up to a real reputation.

This episode also explores:

• How the number 4 became Ammar’s personal compass
• How he knew artists would succeed before they saw it
• The way loss, instinct, and deep listening shaped his path

Nahj is made for people like you. The ones who care about what they’re building and how it shows up in the world.

• Creators growing their voice and audience
• Entrepreneurs building brand-led businesses
• Professionals navigating identity and influence
• Anyone on a mission to build something meaningful

If you’re working on your name, your message, or your legacy, Nahj was made for you.

Subscribe and Join the Conversation!

Nahj is an ongoing series. New guests. New stories. New insights every two weeks.
It’s a growing archive of the people shaping Saudi’s creative and digital future, and it’s just getting started.

📌 Listen on YouTube
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