Nahj Ep#2: How Abdullah Jamil Built a Brand Through Comedy

On this episode of Nahj (نَهْج), Ameer Albahouth sits down for a bold and unfiltered conversation with Abdullah Jamil, a Saudi content creator who built a brand not through perfection, but through persistence, personality, and a lot of trial and error. They talk about what it really means to grow up online, navigate backlash, and find purpose in content that was never meant to be serious, but ended up changing lives.

Because when your first viral video is mice fighting in your living room… you don’t exactly expect to build a personal brand with 10 million followers.

6 Lessons from Abdullah’s Personal Branding Journey

1. A Brand That Started by Accident

What began as a random video turned into a full-time career built on laughter, gaming, and experimentation.

2. When Virality Backfires

Abdullah shares how to recover when the internet misunderstands you, and why bouncing back matters more than going viral.

3. The Comment That Changed Everything

A message from a fan with leukemia reframed his purpose and revealed the emotional reach of comedy done with heart.

4. Your Content Is Your Personality

Abdullah’s success proves that personal branding works best when there’s no gap between who you are and what you post.

5. Timeless vs. Trending: The Real Balance

Trends may get clicks, but storytelling and smart packaging are what keep your audience coming back.

6. Just Start. That’s the Secret

There’s no perfect moment or gear setup. Abdullah’s advice to creators is simple: throw yourself in and learn by doing.

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