Nahj Ep#5: How Destination Marketing Became Shorouq Mufti’s Story to Tell
In Episode 5 of Nahj, Shorouq Mufti shares how travel, identity, and Saudi Arabia’s diverse regions shaped her journey into destination marketing.
Latest
13 Years of Marketing: Lessons from Alex Hormozi’s Experience Adapted for the Saudi Market
Discover 13 battle-tested marketing lessons from 13 years of experience—and how to apply them to grow your business in the Saudi market under Vision 2030.
Arbaaa Hosts The Art Majlis x Asim Altokhais: Basics of Creating Characters
Arbaaa Marketing hosted The Art Majlis featuring Asim Altokhais in Riyadh, guiding writers and artists on how to craft powerful, culture-driven characters.
Brand24: Your Go-To Partner for Social Listening & Reputation Management in Saudi Arabia
Arabic language support, AI-powered insights, and affordable plans, Brand24 helps brands in Saudi Arabia monitor sentiment, track conversations, and protect their reputation across all platforms.
The Top 5 Books Every Marketer Should Read Next
Discover the best marketing books for 2025 to refine strategy, messaging, funnels, and sales. Actionable insights for faster growth.
Arbaaa Hosts The Art Majlis to Launch KSA ART Magazine
Arbaaa hosted The Art Majlis to launch KSA ART Magazine, a publication giving voice and visibility to Saudi Arabia’s art community.
International Podcast Day: Our Shortlist of 5 Must-Listen Saudi Podcasts
Celebrate International Podcast Day with Saudi Arabia’s top 5 podcasts. Smart shows for learning, careers, and creative growth on YouTube.
Arbaaa at University of Jeddah's First International Forum for Giftedness in Higher Education
Arbaaa Marketing at the University of Jeddah Forum for Giftedness: content partnership, strategic storytelling keynote, and a free tool to help students craft impactful narratives.
Nahj Ep#4: How Linda Al-Faisal Built a Personal Brand at 14
In Episode 4 of Nahj, Ameer Albahouth talks with Linda Al-Faisal on Vision 2030, stage courage, building value, and turning dreams into impact.
An Interactive Tool for Learning the Marketing Funnel in the Saudi Market
In Saudi Arabia’s fast-evolving business landscape, understanding the customer journey—from the moment they first learn about a brand to becoming loyal advocates—has become a critical skill for any successful marketing campaign. To make this learning process easier, we developed an interactive Arabic-language tool that visually presents the
Nahj Ep#3: How Photography Became Misha Saied’s Way of Life
In Episode 3 of Nahj, photographer Misha Saied shares how first clients, Saudi Arabia’s creative boom, and key partnerships turned his passion into a lasting brand.
Nahj Ep#2: How Abdullah Jamil Built a Brand Through Comedy
In Episode 2 of Nahj, Saudi creator Abdullah Jamil shares how he turned viral clips and comedy into a personal brand with real impact and 10M+ fans.
AI Tools
10 Game-Changing AI Tools (And How to Actually Use Them)
Discover the top 10 AI tools every founder and creator should know. The AI Tools 101 series gives you start-to-finish guides, exact prompts, and real use cases to help you build, automate, and launch faster.
Arbaaa Story
Nahj by Arbaaa: Real Talk on Personal Branding
Nahj by Arbaaa is a podcast that explores how Saudi creatives, founders, and professionals build personal brands. Real stories, raw journeys, and lessons you won’t find on social media.
AI Tools 101 Series
AI Tools 101: Lovart Guide to Build a Full Brand Identity with AI
This step-by-step Lovart AI guide shows you how to create a full brand identity, including logos, mockups, merch, and animated videos, without using any design tools. Ask ChatGPT
Destination Marketing
Marketing Real Estate in Riyadh: Proven Strategies from Tourism Marketing Principles
Discover how to apply destination marketing strategies to promote real estate in Riyadh. Learn practical insights from Bonita Kolb’s "Tourism Marketing for Cities and Towns."
AI Tools 101 Series
AI Tools 101: ChatGPT Tutorial to Build Your First AI Assistant
Learn how to create your own AI assistant using ChatGPT. This beginner-friendly guide breaks down prompts, models, and custom GPTs with easy examples, tips, and real use cases.
AI Tools 101 Series
AI Tools 101: Zapier Guide to Automate Tasks and Workflows
Learn how to automate your workflows with Zapier. This beginner-friendly guide shows you step-by-step how to build Zaps, use AI for email replies, and integrate apps like Gmail, Google Forms, and more.
Blogs
Should Brands Speak During War Tensions? Lessons from Kotler’s 'Marketing Places'
War and tension test every brand’s voice. Should you speak up or stay silent? Discover how smart brands in the Middle East can respond with empathy and strategy, guided by Kotler’s Marketing Places.
Destination Marketing
How Jeddah Can Elevate Its Tourism Brand by Connecting Experiences to Place Identity
Discover how Jeddah can create a compelling tourism brand by connecting authentic tourist experiences to its unique place identity — insights based on "Place Branding: Connecting Tourist Experiences to Places" by R. Maitland.
Blogs
Why Your Saudi Business Needs a Social Media Strategy in 2025
Discover why your business in Saudi Arabia needs a strong social media strategy in 2025. Learn how Arbaaa builds visibility, trust, and impact across digital platforms.
AI Tools 101 Series
AI Tools 101: HeyGen Guide to Create Talking Avatars and AI Videos
This step-by-step guide shows how to use HeyGen to build digital twins, edit videos, and translate content into 175+ languages without any video editing experience.
Destination Marketing
Marketing Al-Qassim in Saudi Arabia: A Tourism Strategy Inspired by "The Business of Tourism"
Discover effective strategies for marketing Al-Qassim in Saudi Arabia. Learn how to attract tourists with cultural experiences, agricultural tourism, and sustainable practices. SEO-optimized insights based on "The Business of Tourism.
Marketing Basics
Personal Branding in Saudi Arabia: How to Build Influence on a Sloped Playing Field
Personal branding in Saudi Arabia is rising fast, but building a trusted, influential brand is not always a level playing field. Learn how to navigate biases and entrenched norms to grow your brand with purpose and authenticity.