In Saudi Arabia’s fast-evolving business landscape, understanding the customer journey—from the moment they first learn about a brand to becoming loyal advocates—has become a critical skill for any successful marketing campaign. To make this learning process easier, we developed an interactive Arabic-language tool that visually presents the
In Episode 3 of Nahj, photographer Misha Saied shares how first clients, Saudi Arabia’s creative boom, and key partnerships turned his passion into a lasting brand.
In Episode 2 of Nahj, Saudi creator Abdullah Jamil shares how he turned viral clips and comedy into a personal brand with real impact and 10M+ fans.
Discover the top 10 AI tools every founder and creator should know. The AI Tools 101 series gives you start-to-finish guides, exact prompts, and real use cases to help you build, automate, and launch faster.
Nahj by Arbaaa is a podcast that explores how Saudi creatives, founders, and professionals build personal brands. Real stories, raw journeys, and lessons you won’t find on social media.
This step-by-step Lovart AI guide shows you how to create a full brand identity, including logos, mockups, merch, and animated videos, without using any design tools. Ask ChatGPT
Discover how to apply destination marketing strategies to promote real estate in Riyadh. Learn practical insights from Bonita Kolb’s "Tourism Marketing for Cities and Towns."
Learn how to create your own AI assistant using ChatGPT. This beginner-friendly guide breaks down prompts, models, and custom GPTs with easy examples, tips, and real use cases.
Learn how to automate your workflows with Zapier. This beginner-friendly guide shows you step-by-step how to build Zaps, use AI for email replies, and integrate apps like Gmail, Google Forms, and more.
War and tension test every brand’s voice. Should you speak up or stay silent? Discover how smart brands in the Middle East can respond with empathy and strategy, guided by Kotler’s Marketing Places.
Discover how Jeddah can create a compelling tourism brand by connecting authentic tourist experiences to its unique place identity — insights based on "Place Branding: Connecting Tourist Experiences to Places" by R. Maitland.
Discover why your business in Saudi Arabia needs a strong social media strategy in 2025. Learn how Arbaaa builds visibility, trust, and impact across digital platforms.
AI Tools 101 Series
This step-by-step guide shows how to use HeyGen to build digital twins, edit videos, and translate content into 175+ languages without any video editing experience.
Destination Marketing
Discover effective strategies for marketing Al-Qassim in Saudi Arabia. Learn how to attract tourists with cultural experiences, agricultural tourism, and sustainable practices. SEO-optimized insights based on "The Business of Tourism.
Marketing Basics
Personal branding in Saudi Arabia is rising fast, but building a trusted, influential brand is not always a level playing field. Learn how to navigate biases and entrenched norms to grow your brand with purpose and authenticity.
Destination Marketing
Learn how Saudi Arabia can market its new Red Sea tourism destinations — strategic insights based on Camilleri’s tourism marketing principles for successful destination marketing in Saudi Arabia.
Destination Marketing
Learn how Diriyah is being marketed as a global cultural destination using strategies from Destination Branding: Creating the Unique Destination Proposition. Explore how Saudi Arabia is positioning Diriyah through partnerships, storytelling, and authentic brand building.
Destination Marketing
Discover how Saudi Arabia can apply proven Destination Marketing and Management (DMM) principles to elevate its global tourism appeal. Learn practical strategies in branding, technology, stakeholder collaboration, and sustainability, with expert insights from Arbaaa Marketing.
Arbaaa Story
Discover VIAROYA—a premium personal branding service for high-performing leaders in Saudi Arabia and the GCC. Position your leadership online with clarity, credibility, and strategic impact.
AI Tools 101 Series
Learn how to use Midjourney’s website to create stunning AI visuals, from cinematic scenes to brand logos, without Discord or design skills. A step-by-step guide for creators, founders, and marketers.
Blogs
Discover why a content strategy could be the smartest move for small businesses in Riyadh. Real examples, expert tips, and a localized guide from Arbaaa Marketing.
Destination Marketing
Learn how to market AlUla as a top global destination using proven strategies from "How to Brand Nations, Cities and Destinations." SEO-optimized insights for destination marketers and tourism professionals in Saudi Arabia. Explore the role of Arbaaa Marketing in promoting AlUla globally.
In Saudi Arabia, social media is how people connect, communicate, and stay informed. As of 2025, over 99% of the population uses at least one social media platform daily. That’s more than 34 million people. If you're building a brand, launching a product, or shaping a message
Blogs
Discover how Riyadh-based marketing agencies like Arbaaa offer unmatched insight into the local business culture, consumer behavior, and trends. Local expertise = better results.