Proposal: Hamat Website Creation and Content Management.

Executive Summary

The project will span two key months:

September 2024:

• Content Creation: Development of high-quality, localized content for each mall and plaza.
• Training for Marketing Officers: Hands-on workshops focused on content creation, Airtable, and Metricool.
• Website Structure Development: Initial work on the structure and design of the website will begin to ensure a strong foundation for October's full development phase.

October 2024:

• Website Development: A unified yet customizable website design.
• Management Software Development: A user-friendly CMS integrated with Airtable to ensure fast and efficient content updates.

Project Objectives

1. September: Content Creation
   • Localized Content: Develop tailored content for each of the 12 malls and plazas, ensuring it reflects the unique offerings and experiences of each location.
   • Visual Content: Produce high-quality images and videos, capturing the essence of each mall or plaza, with a focus on Hamat’s slogan "The Place for Family Experiences."
   • SOP Development: Establish Standard Operating Procedures (SOPs) for future content creation to maintain consistency across all platforms.
2. September: Training for Marketing Officers
   • Workshops: Conduct hands-on workshops for marketing officers at each mall and plaza, focusing on content creation, Airtable management, and Metricool for scheduling.
   • Ongoing Support: Provide continuous support to ensure that marketing officers are confident in managing their website sections and scheduling content.
3. September: Website Structure Development
   • Initial Design & Structure: Begin the development of the website’s structure and design, setting the foundation for a seamless user experience.
   • Customization Framework: Lay the groundwork for customizable sections that allow each mall and plaza to showcase its unique offerings while maintaining a unified brand presence.
4. October: Website Development
   • Full Website Development: Complete the development of the website based on the structure and design work done in September.
   • Responsive & SEO-Optimized: Ensure the site is mobile-friendly and optimized for search engines to drive traffic to each mall and plaza’s dedicated page.
5. October: Management Software Development
   • CMS Integration: Develop a CMS integrated with Airtable, ensuring that content updates are fast, efficient, and easily managed by the Hamat team and marketing officers.
   • Real-Time Updates: Enable real-time content updates to keep the website fresh and engaging.

Scope of Work

A. September: Content Creation

• Consistent Content Strategy:
  • Content Development: Create high-quality, localized content for each of the 12 malls and plazas. This will include promotional materials, event highlights, and special features that align with Hamat’s brand messaging.
  • Visual Content: Produce 1 video and 10 pictures for each mall and plaza, capturing the environment, attractions, and experiences. Each video will feature the essence of Hamat's slogan "The Place for Family Experiences."
• SOP for Future Content:
  • Guidelines: Develop SOPs to ensure consistency in style, tone, and presentation across all digital platforms.
  • Training: Train the Hamat team and marketing officers on the SOPs to ensure future content aligns with the established guidelines.

B. September: Training for Marketing Officers

• Hands-On Workshops:
  • Content Creation & Airtable: Conduct workshops at each mall and plaza to equip marketing officers with the skills needed to create, manage, and update content through Airtable.
  • Metricool Training: Provide training on scheduling content using Metricool, ensuring that all content is efficiently managed and reviewed by the Hamat team.
• Ongoing Support:
  • Continuous Development: Offer ongoing support and resources to ensure the marketing officers can confidently manage their sections of the website and handle content scheduling.
  • Performance Tracking: Implement a system to track the performance of each marketing officer, ensuring they are effectively contributing to the website’s upkeep.

C. September: Website Structure Development

• Initial Design & Structure:
  • Foundation Development: Begin the design and structure of the website, focusing on creating a user-friendly and aesthetically pleasing layout that aligns with Hamat’s brand identity.
  • Customization Framework: Develop a framework that allows each mall and plaza to have customizable sections on the website, ensuring that local content can be showcased effectively while maintaining a unified overall design.
  • Responsive Design: Ensure that the website structure is built to be fully responsive, providing an optimal experience on all devices, including desktops, tablets, and smartphones.

D. October: Website Development

• Full Website Development:
  • Completion of Design & Structure: Continue from the foundational work done in September to fully develop the website, integrating all necessary features and ensuring a seamless user experience.
  • Content Integration: Incorporate the content created in September into the website, ensuring that each mall and plaza’s page is populated with high-quality visuals and tailored content.
  • SEO Optimization: Implement best practices in SEO to enhance the visibility of each mall and plaza’s page, driving more traffic and engagement.

E. October: Management Software Development

• CMS with Airtable Integration:
  • User-Friendly Interface: Develop a CMS that is intuitive and easy to use, integrated with Airtable to leverage the Hamat team’s existing training.
  • Real-Time Updates: Ensure the CMS allows for real-time content updates, enabling marketing officers to quickly and efficiently update their sections of the website.
  • Access Control: Implement role-based access, ensuring that each marketing officer can only edit their respective mall or plaza’s page while the Hamat central team maintains oversight of the entire website.

Deliverables

For each mall and plaza, the following deliverables will be provided:

1. Content Creation: Tailored content reflecting the unique offerings, including promotional materials, event highlights, and special features.
2. Visual Content:
   • 1 Video: Professionally produced to showcase key attractions and experiences, featuring the essence of Hamat's slogan "The Place for Family Experiences."
   • 10 Pictures: High-quality images capturing the environment and highlights of each location.
3. Website Feature: All content, including the video and pictures, will be prominently featured on the dedicated webpage of each mall or plaza.
4. Training: Specific training for the marketing officer at each location on content creation, Airtable management, and Metricool for scheduling content.

These deliverables will be provided for the following malls and plazas:

1. Tabuk Park (Tabuk)
2. Panorama Mall (Riyadh)
3. Riyadh Park (Riyadh)
4. Dareen Mall (Dammam)
5. Amwaj Mall (Dhahran)
6. Manar Mall (Madinah)
7. Abhur Plaza (Jeddah)
8. The Village Mall (Jeddah)
9. The Park (Taif)
10. Aseer Mall (Abha)
11. Azzan Plaza (Jizan)
12. Kadi Mall (Jizan)