Artificial Intelligence in Marketing: What Smart Brands Are Really Doing Differently.
Artificial intelligence is reshaping marketing. Discover how smart brands are using AI today—and where human judgment still makes the difference.
Ameer Albahouth
Nahj Ep#7: How Travel Became Mohammed AlHareth’s Business to Build
In Episode 7 of Nahj, Mohammed Al Hareth shares how Al Hareth Travels builds trust-driven group travel experiences, from leading student camps abroad to designing trips that feel safe and personal.
Marketing in Saudi Arabia Is Changing Faster Than Most Brands Realize
Marketing in Saudi Arabia is evolving fast. Discover how AI, platform-first strategies, search everywhere optimization, and live content are reshaping visibility—and what Saudi brands must do to stay ahead.
Ersello: When Communication Design Solves Everyday Friction
Ersello by Arbaaa is a visual communication tool that simplifies deliveries by replacing explanations with maps, photos, and clear guidance.
Nahj Ep#6: Majed AlMohammad On What Builds a Brand, Influencers or Story?
In Episode 6 of Nahj podcast, Majed AlMohammad explains when influencer marketing works, how to choose the right platform, and why brand story matters first.
Nahj Ep#5: How Destination Marketing Became Shorouq Mufti’s Story to Tell
In Episode 5 of Nahj, Shorouq Mufti shares how travel, identity, and Saudi Arabia’s diverse regions shaped her journey into destination marketing.
13 Years of Marketing: Lessons from Alex Hormozi’s Experience Adapted for the Saudi Market
Discover 13 battle-tested marketing lessons from 13 years of experience—and how to apply them to grow your business in the Saudi market under Vision 2030.